IREF Agenda
Find here all our upcoming events to which you can register and participate in order to enrich your knowledge as the head of an organized trade network.
Mind Retail Club. The rise of social commerce or the great return of direct selling?
- Wednesday, February 16, 2022
- 17.30 - 19.00
- The Mind Retail Club is a discussion circle that brings together business and distribution managers. It is a space for discussion between peers to share expertise, vision and questions. As a member of Iref, you have access to the Mind Retail Club.
SAVE THE DATE! Wednesday March 16, 2022 from 5.30 p.m. to 7 p.m. The rise of social commerce or the great return of direct selling. How to speed up?.
While direct selling has always existed in distribution, the increased digitization of the market is creating new uses. Several brands and brands including social commerce spearhead their marketing actions, because it helps to re-humanize e-commerce, with a conversational and community dimension.
While uses in Europe remain timid compared to China, what is the real potential of social commerce according to product categories? what profitability is there? Beyond catalogs and online visibility systems, how can retailers better integrate live shopping systems into their commercial cooperation agreements?
We will discuss the ROI of social commerce actions and performance measurement (conversion, notoriety, etc.). To discuss this we will welcome in particular:
- Adrien Boyer , Regional General Manager (France, Southern Europe, Benelux), pinterest
- Xavier de Maleissye-Melun, Consumer Marketing Director, Microsoft France
Mind Retail Club. cyber risks.
- Tuesday, February 15, 2022
- 18.00 - 19.30
- The Mind Retail Club is a discussion circle that brings together business and distribution managers. It is a space for discussion between peers to share expertise, vision and questions. As a member of Iref, you have access to the Mind Retail Club.
SAVE THE DATE! Tuesday February 15, 2022 from 6:00 p.m. to 7:30 p.m.
Retail faced with cyber risks .
Theft of customer data, fraud, blocking of software accompanied by ransom demands, “hacking” of payment interfaces, etc. In a “retail” that has become fully omnichannel, the opening of IS has multiplied the potential breaches for hackers and weakens the customer relationship. However, cyber-security still too often remains among the great forgotten of the digital transformation. What solutions should be put in place to counter the different types of cyberattacks, and what are the associated costs? How to combine the fluidity of the purchasing process and the security of the systems? Overview of security instruments and best practices of brands in this area.
In particular, we will welcome:
- René Louis Adda , President, Upper-Link
- Jean-Luc Cerdan , Cyber Security Director, Fnac Darty
- Christophe Mannino, Senior e-commerce project manager, SCHMIDT GROUPE
- Olivier Piquet , Chairman of the Management Board, Lise Charmel
- Fabien Poletti , CTO, Cdiscount
IREF-MICROSOFT Workshop: Protecting your network from a cyberattack
- Thursday, January 27, 2022
- 9.30
- microsoft workshop
SAVE THE DATE! Thursday , January 27, 9:30 a.m.
Protect your network from cyber attack and information theft.
On January 27, the first IREF event of the year will take place on the theme: Protecting your network from a cyberattack and information theft.
On this occasion, a workshop is organized addressing the following topics:
- What are the challenges and origins of a cyberattack? How to protect yourself from it?
- What is your responsibility in case of immobilization of your affiliates?
- How to protect the intellectual property in case of exit of one of the members?
In order to better meet, it will take place around a breakfast within Microsoft from 09:30.
The idea is to create workshops led by external contributors in order to better discuss the theme.
Mind Retail Club. The major retail trends in 2022.
- Thursday, January 20, 2022
- 18.00 - 19.30
- The Mind Retail Club is a discussion circle that brings together business and distribution managers. It is a space for discussion between peers to share expertise, vision and questions. As a member of Iref, you have access to the Mind Retail Club.
SAVE THE DATE! Thursday , January 20, 2022 from 6:00 p.m. to 7:30 p.m. Major retail trends in 2022.
Come and discover the 2022 retail trends in France and abroad, with our partners + networking session. While for 18 months, e-commerce has been telescoping the businesses, organizations and P&L of brands, we will take stock, in physics, of the strategic priorities of retailers for 2022. With the sharing of the visions of our partners: Crédit Mutuel Arkea, FG2A, the IREF federation and S4M on the major trends for 2022.
Mind Retail Club. The Payment experience, a massive conversion weapon.
- Tuesday, November 16, 2021
- 18.00 - 19.30
- The Mind Retail Club is a discussion circle that brings together business and distribution managers. It is a space for discussion between peers to share expertise, vision and questions. As a member of Iref, you have access to the Mind Retail Club.
SAVE THE DATE! Tuesday, November 16, 2021 from 6:00 p.m. to 7:30 p.m.
The Payment experience, a massive conversion weapon.
with :
– PingKi Houang , General Manager, Scalapay – Grégory Larroze Francezat , omnichannel experience manager, Celio |
Mind Retail Club. Retailers: the rush to marketplaces.
- Tuesday, September 14, 2021
- 18.00 - 19.30
- The Mind Retail Club is a discussion circle that brings together business and distribution managers. It is a space for discussion between peers to share expertise, vision and questions. As a member of Iref, you have access to the Mind Retail Club.
SAVE THE DATE! Tuesday, September 14, 2021 from 6 p.m. to 7:30 p.m.
Retailers: the rush to marketplaces.
with :
– Philippe de Chanville CEO Mano Mano
– Romain Roy CEO Greenweez
– Nicolas Molac Head of e-Commerce & marketplaces Go Sport
– Olivier de Rocca Serra Director of Maisons du Monde’s marketplaces
Mind Retail Club. Sustainable retail: Marketing lever or growth lever?
- Tuesday, June 15, 2021
- 18.00 - 19.30
- The Mind Retail Club is a discussion circle that brings together business and distribution managers. It is a space for discussion between peers to share expertise, vision and questions. As a member of Iref, you have access to the Mind Retail Club.
SAVE THE DATE !Tuesday, June 15, 2021 from 6:00 p.m. to 7:30 p.m.
Consume locally, favor short circuits, recyclable products, second-hand… Consumer expectations – increasingly sensitive to environmental issues – are transforming retailers’ business models.
– How can these expectations be turned into levers for growth and profitability? – How do the business models of “environmentally friendly” brands work?
– What are the value-generating technologies?– In this trend towards relative consumption, what meaning should be given to the customer relationship?
Review of good practices and sharing of action plans
Next I-Rencontre: Theme and guests to come
- Thursday, June 3, 2021
- 18.00 - 18.45
- New: due to current conditions following COVID-19, IREF is innovating and offering you this online meeting.
SAVE THE DATE !
Thursday, June 3, 2021 from 6:00 p.m. to 6:45 p.m.
With Michel KAHN, Pdt of IREF
Valérie Segretain , CEO of Customer Labs and President of the IREF Customer Relations & Satisfaction Commission, will bring her expertise and the necessary levers to meet this relational need.
René-Louis Adda , President of Upper-Link, will host this 9th I-Meeting.
Mind Retail Club: What role for the store in 2021?
- Thursday May 18, 2021
- 18.00 - 19.30
- The Mind Retail Club is a discussion circle that brings together business and distribution managers. It is a space for discussion between peers to share expertise, vision and questions. As a member of Iref, you have access to the Mind Retail Club.
SAVE THE DATE !
Tuesday, May 18, 2021 from 6:00 p.m. to 7:30 p.m.
The rise of omnichannel commerce is transforming the role of physical stores. They become Swiss Army knives, with new functions and new professions (SFS, C&C, etc.). How to assess the performance of physical m2 in a context of declining attendance and rising e-commerce? What are the new KPIs for physical stores? Is stock location the new retail adjustment variable? Is the store reinventing itself by offering new experiences (shop-in-shop, shared drive, etc.)?
i-Rencontre: Digital or phygital, what are the means to improve the customer experience and satisfaction?
- Thursday February 11, 2021
- 18.00 - 18.45
- New: due to current conditions following COVID-19, IREF is innovating and offering you this online meeting.
SAVE THE DATE !
Thursday February 11, 2021 from 6:00 p.m. to 6:45 p.m.
With Michel KAHN, Pdt of IREF
Valérie Segretain , CEO of Customer Labs and President of the IREF Customer Relations & Satisfaction Commission, will bring her expertise and the necessary levers to meet this relational need.
René-Louis Adda , President of Upper-Link, will host this 9th I-Meeting.
Christophe Winkelmuller , CEO of Agence Automobilière and Rémy Legrand, President of RNPC, will share their vision and experiences.
Franchise Networks and International Development
- Tuesday 04 June 2019
- 18.30 - 21.00
-
Cafe Rollins
76 Dunkirk Street
75009 Paris
FRANCE
SAVE THE DATE !
Tuesday, June 4, 2019 from 6:30 p.m. to 9 p.m.
During this Afterwork, the members of the IREF accompanied by Pierre Fleury, Founder of PF Marketing and specialized in market research and international implementation, will guide you through the essential steps in order to develop your network abroad. ‘foreign.
- Book online
- See the video
FRANCHISE AND NETWORKING THE TERRITORY
- Tuesday, April 16, 2019
- 18.30 - 21.00
-
Cafe Rollins
76 Dunkirk Street
75009 Paris
FRANCE
Franchising and territorial networking organizes:
Afterwork organized by Me Jean-Philippe CHENARD, President of the IREF Legal Commission on Tuesday April 16, 2019 from 6:30 p.m.
- Book online
FRANCHISE NETWORKS: ARE YOU COMPLIANT WITH THE GDPR?
- Tuesday, February 19, 2019
- 18.30 - 21.00
-
Cafe Rollins
76 Dunkirk Street
75009 Paris
FRANCE
Franchising and territorial networking organizes:
Afterwork organized by Me Jean-Philippe CHENARD, President of the IREF Legal Commission on Tuesday February 19, 2019 from 6:30 p.m.
