Become a Franchisor

At a time when digitalization is permanent, where everything is disruptive, it may seem easy to create a model, a design, a network. The DNA of the franchisor company (its origin, the men who built it, its values, etc.) must be the very essence of a new story. This issue is based on an often delicate balancing act. This is how the IREF can bring you real added value in modeling your concept.




Sales & Marketing

IREF accompanies the evolution of the partnership in the world of networks

IREF has supported the promotion of partnership since 1990, when franchising began to evolve towards this new form of independent organized commerce. First of all, the IREF distributes educational information relating to the legal and managerial form of the partnership by making the networks understand the interest that this form presents for their management and their development (attached the definition). Then, the IREF accompanies the networks which want to be created in this form on all the legal, economic, financial and development levels. And also at the level of the restructuring of a head of network which wishes to optimize its management and its development.

With regard to network creation and development, IREF and its experts have the ability to support you in:

These are the elements that create a synergy and that should allow candidates, future business leaders to choose the network with which they will succeed. The IREF through its experience in the world of networks will be able to support you in building your brand and your network.

Become a franchisor or network head

IREF can also provide real support in structuring and setting up your network head.

Assistance from IREF in disputes

IREF can offer the parties an arbitration solution by providing several levels of support in the event of a dispute between network heads and its affiliates, between affiliates between themselves, between consumers and brands:

The route favored by the IREF remains conciliation, namely the “reconciliation of the parties” by a neutral third party.

Finally, the IREF can also issue an opinion or a recommendation by establishing a motion with, in certain cases, authorization for production in court. This is a consultation and defense of interests by our expert lawyers in all kinds of disputes affecting one or other of the parties of a network.

Differentiation of IREF vis-à-vis other specialized organizations

The IREF is today the only federation that brings together all forms of French and European independent organized commerce. It opens membership to networks of different cultures, different legal and contractual structures, different types of management, by allowing them to exchange experiences while enriching themselves with their methods and, thus, promote the cross-fertilization of networks. . What you can’t find anywhere else. This situation meets the expectations of today’s networks which, more and more, tend to structure themselves as a sui generis model. For this, the IREF regularly organizes workshops on topics of interest to the networks. This is a fundamental element that differentiates the IREF from other federations, to which is of course added its famous competition for the best franchisees and partners in France.

A certification program for network heads and independent organized and associated trade with a label with an “IREF BUREAU VERITAS CERTIFICATION” label.


Contact one of our experts to discuss your plans and perhaps help you develop your network together.